Montreal’s Stingray Group thinks they’ve cracked the code for the next big in-car craze: karaoke. CEO Eric Boyko says “every car” is going to have it soon — because nothing says “family bonding” like belting out Bohemian Rhapsody while stuck in traffic.
They’re already hooking up karaoke to Teslas, Fords, Audis, and BYDs, with $10 million in sales expected this year. Their latest move? Buying Singing Machine — so now we’re talking exclusive microphones, pitch correction, and a song catalog big enough to turn your commute into Canadian Idol: Highway Edition.
Talks are in the works with even more automakers, bundling playlists, radio, and podcasts — aiming to make dashboard duets as normal as Bluetooth.
Personally, I just hope they invent “parking correction” before “pitch correction.” At least then my parallel parking could be on key.
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